The National Watermelon Association

Dedicated to making a positive difference in the business and lives of our members

The Vineline magazine

Quarterly publication of the National Watermelon Association

Read about the latest research news, produce legislation, chapter reports, and upcoming events. Access the latest issue here for your laptop, tablet, or smart phone.

View Vineline Current Issue  →

Future Watermelon Farm Leaders program

The United States has a rich agricultural history, with watermelon farmers serving as a shining example of the American Farmer. Family farms once employed nearly half of the country’s work force, but that has changed to about 2% of today’s workers, with an average farmer’s age now exceeding 58.

There are numerous benefits to experienced leadership in every business, especially in our storied National Watermelon Association. Furthermore, it is our responsibility to sustain the future of our industry by creating a pathway that will encourage a consistent influx of new leaders …


Hall of Fame – Inaugural class of 2016

The National Watermelon Association has a long history of remarkable leaders from the watermelon industry that have contributed their time, energy, and expertise to the Association and its members.

The National Watermelon Association’s Hall of Fame has been created to honor the lives and contributions of these members, both past and present.

We will inaugurate the Hall of Fame and recognize the first class of inductees during the National Convention in New Orleans on February 27th, 2016 …


Seeds for ThoughtNational Watermelon Association Blog

'Experience Never Gets Old' - #nwafuturisticfridays

Value of experience is the premise of the 2015 movie, The Intern. In this film, a successful startup online clothing company CEO (Anne Hathaway), is pleasantly surprised by the wisdom and contribution of her new intern (Robert DeNiro). The film highlights both the exciting, creative, Millennial workforce as well as the value of age and experience in the realm of business. Although the clash of generational cultures is very amusing, the emphasis on the friendship between generations is the most rewarding. This is not a movie review, nevertheless, the film touches on a real concern regarding the future of leadership in our nation....


#nwamembermondays - Lee Wroten

From childhood, Lee Wroten wanted to work in the fields with his father, Al Wroten of Global Produce Sales, Inc. His mother, Debbie, recalls him turning watermelon vines alongside his dad when he was ten years old. In high school, Lee put together a crew of his own to work out in the fields with Al. Throughout  his college career, Lee spent summers working in the family fields in Cordele, Georgia. His educational interests also focused on preparing him for the family business. Lee majored in international business, focusing on economics, with electives that included organic gardening and Spanish. Lee...


Our Sponsors

Corporate Sponsors

  • Sakata
  • Allen Lund
  • CHEP
National Watermelon Association

National Watermelon Association Contact Information

190 Fitzgerald Road, Suite 3, Lakeland, Florida 33813

Follow us