The National Watermelon Association

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The Vineline goes Digital

National Watermelon Association quarterly magazine makes a splash online with its winter issue. Now the latest research news, produce legislation, Queen reports, and upcoming events can be found at the click of a cursor. Read the latest issue by clicking on the Vineline Magazine.

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Wicked Winter Coming This Way Says Latest Farmer’s Almanac

Even in this day and age of high-tech tools, “The Old Farmer’s Almanac” still carries clout.
The now 224-year-old reference book that uses a proprietary formula of climatology, meteorology, and solar cycles still produces surprisingly accurate long-term predictions.

The 2016 version of the Almanac, which was released last week, features a few noteworthy …

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New Orleans: Returning to Life, a Decade After Katrina

While Hurricane Katrina knocked the wind out of New Orleans—displacing hundreds of thousands of people and devastating the region’s economy—the city hasn’t let this massive blow hold it back. In the decade since the deadly storm made landfall, the city’s tourism and event industries have bounced back—and then some.

A decade ago this month, the costliest natural disaster in U.S. history changed the dynamic of one of the…

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Seeds for Thought

#nwafuturisticfridays - Thinking Out of the Box

When I was in business school in the '80s, Japanese group management strategies were all the buzz.  The huge economic success of Japanese automobile (Datsun, Toyota, Honda) and electronic companies (Sega, Nintendo) ignited a global interest in the business practices that led to their prosperity. Japanese innovation and efficient manufacturing as well as their meticulous quality control measures, were soon imitated in American establishments nationwide. Human resource departments evaluated the value of Japanese group morning exercise and think tanks. Today we are fixated on Millennials. They represent the majority of the population, workforce, and spend $600 billion annually (estimated to make...

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#nwamembermondays - Rantz Smith

  Rantz Smith is the son of Executive Committee member, Billy Smith.  The Smith family have been members of the National Watermelon Association for over 11 years. Rantz grew up working with his father in the watermelon business, but has since incorporated a business of his own. Rantz is the president and director of a diverse farming operation in Trenton, Florida established in 2005 called Smith Farms of Bell Inc. For the past 12+ years Rantz has done some watermelon share-cropping with Mr. Alto Straughn of Straughn Farms. Alto initally worked with Billy's brokerage operation and met Rantz when Rantz was in...

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