The National Watermelon Association

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The Vineline goes Digital

National Watermelon Association quarterly magazine makes a splash online with its winter issue. Now the latest research news, produce legislation, Queen reports, and upcoming events can be found at the click of a cursor. Read the latest issue by clicking on the Vineline Magazine.

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Legislation Introduced to Expand Salad Bars in Schools

Congressman Tim Ryan (D-OH) recently introduced ‘The Salad Bar in Schools Expansion Act’ in the House of Representatives.

The Salad Bar in Schools Expansion Act establishes grant funding to provide training, technical assistance and placement of salad bars in elementary, middle and high schools across the country. It also ensures USDA is proactive in promoting school salad bars and allows schools flexibility to use federal funding for …


What to Do In Case Of a Crisis

One of the primary areas in which the Association works with the National Watermelon Promotion Board is Crisis Communications. As we have all seen in recent years, when a crop is recalled or an outbreaks occurs, the media and government agencies envelope the story like bees on a hive.

The NWPB crisis communications plan is in place to assist staff and the industry to be prepared to address a crisis in watermelon industry if necessary. The plan has a number of resources that have been put in place to ensure that the …


Seeds for Thought

#nwafuturisticfridays - The Difference Between X and Y, Not an Algebra Problem

Media has covered the Baby Boomers since infancy and is now preoccupied with the largest generation in US history - the Millennials or generation Y, but they have apparently no interest in the generation in the middle, generation X. I wonder why it  has received so little attention. It's ironic that much of the media coverage is written by Xers - Sarah Sladek, generational expert and director of the XYZ University is herself an Xer.  With this in mind, I've decided to devote this article to spelling out some of the differences between the X and Y generations. Generation Xers were born in...


#nwamembermondays - Joshua Moore

“Josh is energetic, hard-working, and very open to learning.  I look forward to helping him continue his journey  into becoming a highly successful farmer and watermelon producer. He is already well on his way.”  - Pieter Westerbeek "I have known Josh and the entire Moore family since about 2002. Josh graduated from North Carolina State University in 2013 with a degree in Agricultural Business.  He is now getting an “in the field” education to go along with his degree at NC State. For several years now it has been his responsibility to manage an entire section of the farm. That means...


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