The National Watermelon Association

Dedicated to making a positive difference in the business and lives of our members

The Vineline goes Digital

National Watermelon Association quarterly magazine makes a splash online with its winter issue. Now the latest research news, produce legislation, Queen reports, and upcoming events can be found at the click of a cursor. Read the latest issue by clicking on the Vineline Magazine.

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Report Confirms 2014 As Earth’s Warmest Year On Record

According to key findings in the recently released State of the Climate in 2014 report, last year was definitely a hot one — actually, the hottest ever recorded.

The report, compiled by NOAA’s Center for Weather and Climate at the National Centers for Environmental Information is based on contributions from 413 scientists from 58 countries around the world. It provides a detailed update on global climate indicators, notable weather …


Three Real Online Dangers You Need To Worry About

There’s no shortage of panic-inducing security news, such as flaws in web encryption that could allow attackers to slurp up your banking information. Then there are the proof-of-concept attacks. Security researchers seem to find hacks for every new Apple product within days, such as making a cast of someone’s fingerprint with glue to fool the iPhone’s Touch ID sensor.

But sensational attacks require a lot of work, and luck. Hackers save them for giant corporations and governments, not individuals or small …


Seeds for Thought

#nwafuturisticfridays - Thinking Out of the Box

When I was in business school in the '80s, Japanese group management strategies were all the buzz.  The huge economic success of Japanese automobile (Datsun, Toyota, Honda) and electronic companies (Sega, Nintendo) ignited a global interest in the business practices that led to their prosperity. Japanese innovation and efficient manufacturing as well as their meticulous quality control measures, were soon imitated in American establishments nationwide. Human resource departments evaluated the value of Japanese group morning exercise and think tanks. Today we are fixated on Millennials. They represent the majority of the population, workforce, and spend $600 billion annually (estimated to make...


#nwamembermondays - Keith Brooks

The National Watermelon Association is more than a network of people committed to providing high quality watermelons and great service to their customers. It's more than a fresh produce trade association advocating for the watermelon industry. The National Watermelon Association is a place where life-long relationships are established and strengthened. This fellowship that we enjoy is the fertile soil in which generation after generation of leaders are developed and nurtured. Our annual national conventions are celebrations of the success of our members and their businesses. Join us in February 2016 where you will have the opportunity to meet members like Keith Brooks. Keith has been...


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190 Fitzgerald Road, Suite 3, Lakeland, Florida 33813

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