Looking Ahead: 5 Things to Watch for in 2025

 

As we step into the new year, we’re excited about the opportunities ahead for the watermelon community. Here are five key initiatives to look forward to in 2025:

  1. Back in the Lone Star State – We’re thrilled to bring the National Watermelon Convention to Texas, where cowboy culture and watermelon celebrations will collide in an unforgettable way.
  2. Meeting Government Officials Where They Are – Strengthening our advocacy efforts with direct engagement at the Department of State (DoS), the Food and Drug Administration (FDA), and more.
  3. Working on Issues That Matter – Continuing crucial conversations around audits to address member concerns and create meaningful progress.
  4. Providing Real Member Resources – Expanding support with new resources, like connecting members to a labor lawyer as a member benefit
  5. Elevating Partnerships and Promotion – From content collaborations to the extraordinary work of the National Watermelon Queen, we’re taking member engagement to new heights.

 

Stay tuned as we bring these priorities to life, and thank you for your continued support in making it all possible. Together, let’s make 2025 another incredible year!