National Promotions

dedicated to making a positive difference in the business and lives of our members

National Watermelon Association – A Family of Generations
A Review in Song

Mitchell Miller, one of the Marriott Savannah Bell Captains, wrote, sang and recorded a song just for us titled, “A Slice With You”. This wonderful gift and lasting memory will stay with us for many years to come. Click here to enjoy a down-home watermelon song that will make young and old smile. Enjoy!


In a cooperative effort to create a consumer-friendly watermelon bin that will help to reduce inventories and other costs, the National Watermelon Association and its partners have released a first edition of a watermelon corrugated bin that will SELL MORE WATERMELONS!! The bin is available to all paper companies, shippers, brokers, retailers and wholesalers. CLICK HERE for more information about the program’s goals, roll-out, and other important details. For more information, please CLICK HERE.

The National Watermelon Association performs various promotional activities, most times in conjunction with the National Watermelon promotion Board, to provide support and maximize key promotional opportunities. This web page will describe some of those activities as they occur. Enjoy the reading, the viewing, and the positive results.

National Watermelon Month

In 2008, the U.S. Senate passed a unanimous resolution that designated the month of July as National Watermelon month. The following spring (2009), the U.S. House of representatives followed suit. What does this all mean to the watermelon industry?

The month of July, according to historical shipment data, is one of the highest harvest times of the domestic season. And it signifies the height of summer and Americana, with the Fourth of July and many other celebratory events. There are many things that come to the minds of generations in July … fireworks, apple pie, hot dogs, … and Watermelon.

Congress has given us the opportunity to celebrate like we have never done before with promotions that we may not have dreamt of. It is an opportunity to run a National display contest to display and promote more watermelons. It is a time to work hard, and have fun, while we sell more watermelon. It is another opportunity to promote our crop!

Take a look at some of the events that have occurred during National Watermelon Month, and think about what your company, your chapter, and you can do in the future to be part of it. The opportunities are there, waiting for you.

“The People’s Marathon”

The mission of the Marine Corps Marathon is to promote physical fitness, generate community goodwill and showcase the organizational skills of the United States Marine Corps. Annually ranked as one of the largest marathons in the US and the world, the MCM has been recognized as “Best Marathon in the Mid-Atlantic,” “Best for Families” and “Best for Beginners.” Runners from all 50 states and more than 50 countries participate in the MCM and an annual calendar of events including the Marine Corps Historic Half in Fredericksburg, VA in May and the MCM Event Series conducted aboard Marine Corps Base Quantico. Organized by the men and women of the United States Marine Corps, the MCM is the largest marathon in the world that doesn’t offer prize money, instead celebrating the honor, courage and commitment of all finishers.

National Watermelon AssociationThe National Watermelon Association supports the Marathon and its runners by supplying encouragement and free watermelon!

‘Team Watermelon’ of our Association promotion coordinators and chapter queens give watermelon to the participants promoting the Association, the industry, and the health benefits of watermelon. Watermelon fuels athletes!

Click here for More Photos

National Watermelon Queen Program

Madison Brooke Laney, of Ariton, Alabama, was crowned 2017 National Watermelon Queen at the annual convention February in Incline Village, Nevada. Madison will represent the National Watermelon Association at promotional events throughout the year as our ambassador, encouraging the consumption and sales of watermelon.

Queen Tour

Queen Information

Madison Brooke Laney

Madison Brooke Laney From Ariton, Alabama

University of Alabama, General Studies major in Human Environmental Sciences with a concentration in Fashion Design.
Madison has volunteered at Jocks and Locks fundraiser for Breast Cancer Awareness and the Austin Shepherd Foundation with Zeta Tau Alpha Sorority. She has also volunteered at Boys and Girls club in Tuscaloosa and Ozark, Alabama. Member of Church of the Highlands: volunteered at the Well House on their annual Serve Day and a member of Delight Ministries Summer, Freedom Spring, and Uninvited Fall, small groups. Member of Student Merchandising and Design Club: volunteered at The University of Alabama’s fashion department spring collection show. University of Alabama Student Ticket Office Employee for 1 year and worked numerous football, basketball, volleyball, and gymnastic events.
Madison enjoys traveling, watching Netflix and YouTube make-up tutorials, taking baths, shopping trips with her mother, spending time with her family and friends, and blogging. She recently started her own website and blog, Roots and Wings. Madison love having a place to put her thoughts, adventures and creative ideas.
After completing her degree in August of 2017 from the University of Alabama, she plans to attend cosmetology school in Dothan, Alabama as well as work as a buyer for a local company.
Long term Goal:
She hopes to one day own her own business and eventually have her own make-up line. However, she has learned that goals can, and do, often change and will always be ready to follow God’s plan for her life.

Past Queens

  • Carla Lynn Penney

  • Emily Mae Brown

  • Brandi Harrison

  • Amber Nolin

  • Katelyn Kelley

  • Whitney Conner

  • Jessica Southard

  • Maggie Bailey

  • Brittanie Faircloth

  • Jenna Stanford

  • Candice Fralish

  • Stephanie Duda

  • Jennifer Carden

  • Tiffaney Dyan Weisser

  • Julie Anne Bryant

  • Misty Ann James

  • Brooke Chatlin

  • Christy Clark

  • Julie Akins

  • Gina Lea Crews

  • Holley Brown

  • Jennifer Jones

  • Susan Elna Edens

  • Adadra Lin Benson

  • Bonnie Jo Rankin

  • Pamela Mizzell

  • Juley Nelson

  • Jennifer Morris

  • Renee’ Thomas

  • Kendra Tomlinson

  • Melissa Turner

  • Shani Radney

  • Teresa Walton

  • Libby Land

  • Susan Williams

  • Bernandine Howell

  • Sissy Whitfield

  • Kim Tomlinson

  • Teresia Woods

  • Gayle Phillips

  • Judy Lynn Roberts

  • Carla Powers

  • Terri Schmidt

  • Mitzi Gale Long

  • Susan Stallworth

  • Lynette Loeffelman

  • Diana McGinty

  • Coni Groves

  • Christine Brown

  • Margaret Masse

  • Pamela Belson

  • Mary Beth Foley

  • Carolyn King
National Watermelon Association

National Watermelon Association Contact Information

190 Fitzgerald Road, Suite 3, Lakeland, Florida 33813

Follow us