The members of the nine state/regional chapters make up the membership of the National Watermelon Association. The Association is dedicated to making a positive difference in the business and lives of its Watermelon family – those involved in the growing, grading, handling, transporting, distributing, and selling of watermelon.
In addition to the state/regional benefits of chapter membership, the National Watermelon Association is working for its members –
- Informing you of the most recent research regarding the prevention of diseases that affect your crop production and yields …
www.Watermelon.Ag and our quarterly Vineline magazine are just two of the ways that we keep you on top of the information that matters to you most. Our presence on social sites like Twitter and FaceBook also keep you directly connected with your Watermelon family.
- Conducting research with Universities and the USDA’s Agricultural Research Service to seek solutions to those diseases…
Each year the Association invests tens of thousands of dollars on production research with research farms and labs to seek solutions to grower problems. Whether they be disease pressures, cosmetic issues (i.e. hollow heart) or potential uses of culls (i.e. ethanol), we are making a difference to help growers produce a crop and make a profit.
- Involving you in the processes of federal legislation and government relations that can impact your company’s success…
Less than 2% of all Americans work in agriculture and 96% of those in our government are far removed from farming and your way of life. We are your advocate whose goal is to ensure that the regulations, policies, and laws passed will not impede your ability to grow your business and to succeed.
- Promoting the business by utilizing the efforts of our Watermelon Queen and Coordinator in your state/region and around the world to help promote the consumption and sales of watermelon …
Our National Watermelon Queen is well trained to be a spokesperson and ambassador that promotes the health benefits and consumption of watermelon, and participates in many promotions throughout the USA. In recent years she has also promoted the watermelon industry in Canada, Mexico and Japan.
- Gathering together annually at convention to celebrate each year’s triumphs and plan the next year’s strategies as an Association…
Crisscrossing the country, hundreds of our Association members, joined by many others, gather each year to participate in our annual watermelon convention where they learn about new trends, locate new suppliers, determine policy and programs for the coming year, raise funds to finance the Association’s programs and priorities for the coming year, share fellowship, and have a lot of fun!
- Leading by example with you (our stakeholders) in the greater produce and food marketplace…
On the forefront of food safety and state-of-the-art traceability for the benefit of our members, the National Watermelon Association authored its own food safety program called the “Commodity Specific Food Safety Guidelines for the Fresh Watermelon Supply Chain.” It includes a state-of-the-art traceability program that exceeds PTI requirements, and tracks each individual watermelon from farm to consumer.
- Engaging you as we build an Association branding program with a recognizable logo, our interaction in multiple social media avenues, and a brand new web domain…
Membership is voluntary and open to anyone who has an interest in the Watermelon business. Our priorities and responsibilities include effective communications with our members through our online presence and our quarterly Vineline magazine; the search for solutions to grower disease & farming issues; legislative matters in Washington that effect our industry; promotions through our National Watermelon Queen program; and providing “VALUE” in all that we do for our members.
Requirements for membership in the National Watermelon Association
1. Paid membership in at least one of our nine (9) Regional Chapter Associations
2. Paid membership to the National Watermelon Association by the Chapter Association on behalf of each member
Company membership equals One Individual Membership in the Association
Value of Membership
1. Vineline Magazine subscription – with mobile applications
2. Discounted fees at our Annual Convention
3. Access to member-only Food Safety, Research, Public Affairs, and Promotional information on our web site, www.watermelon.ag
4. Opportunity to serve on Association committees
5. Educational industry seminars, programs, etc.
6. Become a Watermelon family member joining industry leaders nationwide
The first step for you to take is to become a member of your local chapter. Simply click on the following button to become a member today!
The NWA has been invaluable to Multicorr in our marketing efforts. We are newcomers to the watermelon industry (3 years) and have found the Vineline a key marketing tool to easily reach our core audience. The NWA offers a proven and effective platform for entertaining our existing customers and spending quality time with our targeted potential customers. Through the NWA – we continue to grow our produce bin business.
John Goodloe, Vice President
As an allied member of the National Watermelon Association, International Paper is proud of its support and involvement in the association. The NWA provides outstanding leadership in the produce category and great opportunities for allied members like IP to interface with the membership of the association, many of which are our customers. Whether it is product safety issues involving packaging, promotional opportunities or other industry trends, the NWA provides its membership with real time information for the betterment of the industry. Thanks NWA.
Jim Mastropietro, International Paper
What does NWA do for its members? This is something I live by in my business . The difference is in ‘We’ and ‘I’. ‘I’ is one, and ‘We’ are many with the NWA ,so we promote and work on all issues of watermelon business together and improve our companies and the watermelon business as a whole.
Nowell Borders, Borders Melons
From promotions to safety issues to simply bringing together, and acting as the mouthpiece of, all the vital pieces of the American watermelon industry, the National Watermelon Association is a vital and dynamic organization. Nunhems USA recognizes this fact — which is why we expend significant energy and a large portion of our marketing budget year after year ensuring the highest visibility to the breadth of the NWA: how they touch, and greatly benefit, virtually every segment of the watermelon chain.
The NWA is the Strength, Heart, and Soul of the Watermelon Industry. Through the voluntary effort of networking together, growers, shippers, and associates continue to keep Watermelon at the forefront of the produce industry insuring infrastructure from Farm to Consumer.
Greg Leger, Leger and Son
The NWA helps any person, Grower, Company, or group that needs help with any segment of the watermelon industry.
Tommy Smith, Labelle Florida
The most important to me is networking with the people who support the association through their unselfish contributions of service, donations, ideas, and love of the association. The networking allows individuals to be aware of changes in legislation, food-safety concerns and laws, and promotion of our product. That allows us to have a more organized, better, healthy, growing industry. That is why I support NWA.
Anita Field, Wabash Valley Growers
National Watermelon Association Contact Information
190 Fitzgerald Road, Suite 3, Lakeland, Florida 33813